Elan Group has become a name synonymous with vision, luxury and architectural supremacy in India’s real estate landscape. Since its inception in 2013, Elan has consistently pushed the boundaries of innovation shaping Gurugram’s skyline with futuristic developments, signature design and unmatched experiences.
More than a real estate brand, Elan Group is a force of transformation, always guided by its commitment to clients, investors and the society it proudly serves.
A Star-Studded Milestone: Shah Rukh Khan Joins the Legacy
2025 marked a landmark moment in Elan’s journey as Shah Rukh Khan, the global icon of excellence, became the face of the brand.
This historic collaboration united two legacies rooted in brilliance, performance and cultural impact. The association reflects not just stature but a shared vision of scale, sophistication and timeless relevance. Together, Elan and SRK are now rewriting the rules of luxury and aspiration in Indian real estate.
The Genesis of a Legacy
Elan Group began its illustrious journey with Elan Mercado – a pioneering high-street development on NH-8, Gurugram. This marquee project set new benchmarks by blending open-air retail with integrated entertainment and hospitality. With a flagship PVR cinema, premium brands like KFC, Pizza Hut, Costa Coffee, Bikanervala, Cut & Style and an upcoming luxury hotel, Elan Mercado continues to be a buzzing lifestyle magnet at one of Gurugram’s most critical corridors.
Following Elan Mercado came Elan Town Centre on Sohna Road where colonial architecture met contemporary commerce. With its regal facades, wide boulevards and vibrant retail avenues, Elan Town Centre became a charming blend of dining, shopping and leisure. Featuring top brands like Domino’s, Zoreko, Giani, Tucan Cafe and a popular PVR cinema, it remains a go-to high-street retail destination and weekend hotspot.
From Retail to Residential Marvels
Elan Group didn’t just build retail; it curated landmark destinations. Every project is designed to deliver not just functionality, but a lifestyle experience.
Elan Miracle, located along Dwarka Expressway, became a beacon of luxury and lifestyle with its five-star hotel, high-street retail, PVR Cinemas and an iconic brand presence, including Zudio, Puma, McDonald’s, Haldiram’s and Samsung.
Elan Epic, located in Sector 70, Gurugram, redefined experiential retail with an iconic façade and India’s largest water body in a high-street project. It blends premium retail with signature brands such as Levi’s, Asics, Adidas, Dhaba, Manyavar, NY Cinemas and a social arena perfect for grand celebrations.
Elan Paradise in Sector 50 is Gurugram’s first luxury boutique mall with stark architectural precision. It brings fashion, finesse and a curated retail environment to the city’s heart. It will be home to high-end boutiques, gourmet cafés and a myriad mix of lifestyle experiences!
Elan Empire in Sector 66, Gurugram further elevated retail design. Its bold architecture and modern layout make it a statement in next-generation commercial space.
In 2024, Elan Group presented to the world its most unique commercial endeavour – Elan Imperial. It is Gurugram’s first luxury mall, which set a new benchmark in high-end retail. It is going to be a blend of world-class retail and an ultra-luxury hotel in the distinguished location of Sector 82 Gurugram.
Each Elan mall is an experience in itself. From weekend carnivals and seasonal décor to food festivals and live shows, Elan celebrates every occasion with grandeur and community spirit.
The New Era of Iconic Development
From redefining high-street retail to transforming urban living, Elan Group’s entry into residential real estate marked a bold new direction.
Elan The Presidential, located in Sector 106, Dwarka Expressway, is the Group’s maiden residential project—crafted with global consultants and top-tier specifications. It set a new precedent for lifestyle living with its visionary scale, curated amenities and architectural elegance.
Elan The Emperor forms a part of a sprawling 50-acre integrated township on Dwarka Expressway. Designed to reflect power, presence and lifestyle, Elan The Emperor offers a unique residential experience with international planning sensibilities and a grand scale.
These residential projects are not just homes—they’re testaments to Elan’s evolution as a creator of landmark destinations.
Elan The Billionaire Club
Elan The Billionaire Club is a one-of-its-kind club that celebrates success, loyalty and lifestyle. It offers unmatched exclusivity through bespoke experiences, curated events, private previews and much more.
It’s more than a club—it is a symbol of belonging to a league that believes in living and investing differently.
Elan’s Commitment to Clients & Society
At Elan, delivering projects is just one part of the journey. Creating impact is the real mission.
Through Elan Care, the Group stays closely connected to its client family curating memorable events, appreciation programs and life experiences that build lasting relationships and trust.
Through Elan Foundation, Elan continues to drive social change engaging in health, education, environmental and humanitarian initiatives. From blood donation drives and green campaigns to child welfare programs, the Group’s CSR philosophy is grounded in action and responsibility.
This dual commitment to clients and society forms the cornerstone of Elan’s values and legacy.
Shaping the Future, One Landmark at a Time
With upcoming masterpieces, Elan is poised to elevate its impact, setting new benchmarks in luxury commercial and residential spaces.
As the Group celebrates 12 transformative years, one truth echoes through every project, every relationship, and every brick laid.
Elan Group is not just building structures—it is shaping the future, one landmark at a time.